Pinterest is a strong marketing tool for companies and people trying to increase their online presence as well as a place to get creative inspiration and ideas. Pinterest presents a special chance to highlight goods and services, create traffic, and increase brand awareness because of its aesthetically pleasing format and active user base. To efficiently … Read more
One phrase that has stood the test of time in the ever-changing world of digital marketing and the internet is “high-quality content.” Although it’s frequently hailed as a cornerstone of online success, its genuine significance and intricacies can occasionally be obscured by buzzwords and fashions. What is high-quality content, and why is it important? We … Read more
How can my website be more visible on Google? Search Engine Optimization (SEO), a collection of tactics and strategies, is used to increase the visibility of your website on Google. Here are some critical actions to take to raise the position of your website in Google search results: Keyword Research Pick up appropriate words and … Read more
Website speed is one of the most critical aspects of SEO performance. If your website is just too slow, you probably won’t be ranking well because people abandon it quickly (high bounce rate). With page speed being a ranking signal, you need to speed up your site by optimizing your images, merging and minifying JS and … Read more
Enterprises often run marketing in a way that throttles SEO performance and suppresses organic growth. The SEO strategy needs to be shared and adopted across departments like web engineering, PR, and marketing teams in all activities and content production. To align all stakeholders on the same page, you need data and results. It is a … Read more
What Makes a Backlink Good Backlinks don’t work anymore as they used to in the past and the blogs perpetuate that SEO myth. When one buys into the ‘backlink equals rankings’ myth then it’s all about quantity. You find what the competitors do to outrank you and you go and buy more backlinks. But Google … Read more
Redesigning a site has a lot of challenges for keeping the hardly-earned organic traffic. A faulty redesign or migration will no doubt result in a loss of traffic and rankings. How to migrate without losing traffic: Audit the old website in regards to content, structure, and performance. It would be best if you found out what … Read more
SEO is the strategy of optimizing a web page for search queries. Search engines discover content on the Internet and then rank it by relevancy to topics. When somebody searches for an answer, the results he finds in the engine are called organic, and if he clicks and visits a page, this traffic is called … Read more
There are many ways to perform keyword research and a variety of tools to use to gather the data you need. In Google Keyword Planner you can filter the keywords by monthly searches. You can also see search volume is trending with a visual graph. It also depends on how specific the search query is … Read more
User engagement is the way to measure how a visitor coming from organic or paid search takes action on the site. Now, Google has ways to collect the above data via Google Analytics, Chrome Browser, cookies, etc. Still, they don’t explicitly say that engagement metrics are ranking signals, though they have admitted to using click … Read more